基于标签体系结构游戏用户画像构建方法
毛任平
摘要(Abstract)：
【目的】本文从用户标签体系层级结构来探讨游戏用户画像构建的方法。【方法】结合用户标签体系层级结构中各标签层的标签建模方法来探讨用户画像的构建方法,根据所总结出来的构建方法从逻辑要点、优势性、局限性三方面进行详细比较。【结果】在标签体系结构视角下总结归纳出6种常见构建方法,即基于TF-IDF、基于LDA主题模型、基于贝叶斯网络、基于k-means、基于决策树、基于关联规则6种构建方法。【局限】关于各算法的具体操作步骤以及用户画像模型评估体系没有进行深入的探讨。【结论】尽管用户画像技术在游戏方面应用广泛,但在游戏用户标签体系设计、游戏用户标签细分以及面对多类型游戏用户数据处理方面仍然是未来研究重点方向。
关键词(KeyWords)： 标签体系;游戏;用户画像
基金项目(Foundation):
作者(Author): 毛任平
参考文献(References)：
- [1]中国互联网络信息中心.第47次《中国互联网络发展状况统计报告》[OL].http://www.cnnic.cn/hlwfzyj/hlwxzbg/;中国互联网络信息中心.2021年2月
- [2]COOPER A.The inmates are running the asylum:Why hightech products drive us crazy and how to restore the sanity[M].Sams Indianapolis,2004.
- [3]Jaramillo C,Charity M,Canaan R,et al.Word Autobots:Using Transformers for Word Association in the Game Codenames[C]//Proceedings of the AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment.2020,16(1):231-237.
- [4]Carrión M,Santórum M,Aguilar J,et al.Study to Infer Key Criteria for the Design of Serious Games[C]//2019 International Conference on Information Systems and Software Technologies(ICI2ST).IEEE,2019:63-70.
- [5]张宏鑫,盛风帆,徐沛原,等.基于移动终端日志数据的人群特征可视化[J].软件学报,2016,27(05):1174-87.
- [6]KUNIMOTO R,KOBAYASHI H,SAGA R.Factor analysis for game software using structural equation modeling with hierarchical latent Dirichlet allocation in user’s review comments[J].Int JKnowl Eng,2015,1(1):54-8.
- [7]MARAGOUDAKIS M,KERMANIDIS K,VOSINAKIS S.Modeling Promotion Factors Using Bayesian Networks and Video Games[M].Information Science and Applications (ICISA) 2016.Springer.2016:805-15.
- [8]PARK H J,KIM S-H.A Bayesian network approach to examining key success factors of mobile games[J].Journal of Business Research,2013,66(9):1353-9.
- [9]YU S,YANG M,WEI L,et al.Combination of Self-organizing Map and k-means Methods of Clustering for Online Games Marketing[J].Sensors and Materials,2020,32(8):2697-707.
- [10]CORNFORTH D J,ADAM M T.Cluster Evaluation,Description,and Interpretation for Serious Games[M].Serious games analytics.Springer.2015:135-55.
- [11]Porvazník T,Babi·F,Pusztová·.Data Analytics in the Electronic Games[C]//International Conference on Business Information Systems.Springer,Cham,2019:16-25.
- [12]朱涤尘,夏换,杨秀璋,等.基于文本挖掘和决策树分析的中国手游产业发展研究[J].计算机科学,2020,47(S1):530-4.
- [13]MUSTOFA M,SELAWATI A,ASTEROID K M,et al.Implementasi
- [14]Algoritma Apriori untuk Analisa Pemilihan Tipe Karakter pada Permainan Mobile Legend[J].Jurnal Akrab Juara,2018,3(1):130-41.
- [15]Widyastuti R N,Permana S D H.Digital Transaction Analysis on Game Call of Duty (COD) Mobile using Apriori Algorithm[C]//ICSET 2019:Proceedings of the First International Conference of Science,Engineering and Technology,ICSET 2019,November23 2019,Jakarta,Indonesia.European Alliance for Innovation,2020:169.